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loyalty programme
According to a 2016 report, 66% of consumers actually change the amount they spend in order to maximise the points they'll earn — buying more and spending more than non-loyalty members (and resulting in a 5% – 10% revenue increase, on average). Not only do rewards encourage customers to return, they increase your average guest check too.
This is a familiar scenario for all restaurant owners: you have a limited marketing budget with which you are supposed to increase the restaurant’s profitability. Do you spend it on attracting new customers to your restaurant or on nurturing relationships with your existing customers so they’ll come back for more?
